|
Post by account_disabled on Dec 25, 2023 7:33:48 GMT
Should the Google Ads campaigns be optimized or should all marketing channels be assessed? With different attribution settings, user actions can also be weighted and thus provide the information about the buyers journey. Evaluation of conversion campaigns In order to evaluate conversion actions within campaigns, they must be added under segments in the campaign evaluation. Conversion actions Here, as can be seen in the screenshot, conversions can be divided into certain sub-segments : action, category, source, etc. Depending on how many conversions were created and how regularly or how many actions are carried out, a different subdivision may make sense here. You can also Phone Number List view the recorded conversions under the Tools and Settings – Conversions menu item. There you can see the different conversion categories such as store visits, registrations, calls, contacts or engagement. New call to action Would you like support? As a Google Ads agency, implementing Google Ads conversion tracking is part of our daily work. Our experts will be happy to advise you in detail the measurability of your campaigns and thus achieve more long-term success with your search engine advertising. Contact us! FAQ What can you measure with conversion tracking? If you use conversion tracking for user actions that are relevant to you, such as: Once you have set up purchases, newsletter subscriptions or contact requests, you can better assess the performance of your Google Ads campaigns.
|
|